5th & 6th week: Digitalization and its Effects
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This week we deal with the following questions:
> What are the characteristics of digitalization?
> What are some of the effects of digitalization? |
This week's tasks consist of 3 activities and one voluntary one:
1- Watch: watch the following lectures:
Slides5and6_Digitalization_Hilbert.pdf Download Slides5and6_Digitalization_Hilbert.pdf
ForNotes_Slides5and6_Digitalization_Hilbert.pdf Download ForNotes_Slides5and6_Digitalization_Hilbert.pdf
5/6-1: Digital Footprint (13:36)
5/6-3: Death of Distance (4:52)
5/6-4: Polydirectionality (1:57)
5/6-5: Network Structure (23:01)
5/6-7: Network Externalities (8:02)
5/6-8: Economies of Scale (3:47)
5/6-9: Media Richness Selection (3:20)
5/6-10: Exposure Selection (3:44)
5/6-11: Algorithmification (2:20)
5/6-12: Summing up Characteristics of Digitalization (2:55)
5/6-13: Media Concentration (7:39)
5/6-15: Transaction Cost Theory (9:22)
5/6-16: Mass-Customization (6:29)
5/6-17: Surveillance, Whistleblowing, Human-Machine Merger (26:44)
(total 2h 15min for two weeks)
2- Read the following text:
Shapiro, C. and Hal Varian (1999), “Information rules: a strategic guide to the network economy”, Chapter 1; ShapiroVarian_information-rules_Chapter1.pdf Download ShapiroVarian_information-rules_Chapter1.pdf
3- Contribute to the online forums:
- 5th & 6th week- Reading Questions
- 5th & 6th week- Online Discussion
- Additional voluntary fun:
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Castells on Networks of Revolutions
Links to an external site. |
Economics of the Internet
Links to an external site. |
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